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03/10/19Introducing Zeiss Digital Lenses – Stop Tired Eyes In A Digital World

Did you know that in 2013 there were more digital devices on earth than people?

One of the greatest challenges facing our vision in the modern world is our digital lifestyle. Whether we are working on a computer, looking at our iPads or scrolling on our phones, we are all guilty of spending too much time connected to a screen. We may not notice it but our digital lives force our eyes to focus on detail of various sizes and at different distances all day long. As a consequence, many of us experience side effects including backache, neck pain and tired eyes. The continuous use of digital devices results in the focusing muscle of the eye, known as the ciliary muscle, becoming fatigued. When our eyes are tired, they become less responsive and reading can feel more strained and uncomfortable. Reports indicate that up to 70% of adults are now suffering from Digital Eye Strain. To combat this modern day problem, world renowned lens supplier Carl Zeiss Vision have developed Zeiss Digital Lenses.

The Zeiss Digital Lens has been specifically designed to meet the visual needs of people in their 30s and 40s who are experiencing near vision discomfort for the first time. The digital lens performs like a normal single vision lens, providing wide clear distance vision but in the lower part of the lens there is a power boost. This helps your eyes refocus more easily on closer tasks. During testing, those surveyed experienced reduced symptoms of strained or tired eyes by almost 4 times.

Why should you choose the Zeiss Digital Lens?

  • To help the eyes focus more easily
  • To promote stress and strain-free viewing throughout the day
  • For easy adaptation
  • For all day use – from morning until night.

Zeiss Digital Lenses render tired eyes and a stiff neck a thing of the past. They help users of digital devices to stay fresh, fit and focused all day long. Enable your eyes to move between the digital world and the real world as easily as you do! Ask us about Zeiss Digital Lenses in store.


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