The Ray-Ban journey began in 1929 after the US Air Force issued a commission for sunglasses that would perform under the extreme conditions faced by pilots. The winning design was the gold Aviator with G15 lenses. This lens is of particular importance to their success. The filter absorbs 85% of visible light ensuring clarity, colour contrast and a ‘natural vision’. G15 lenses also block out harmful blue light and have a 100% UV coating. Classically available in green, this lens is a pleasure to wear and has become an everyday essential.
The brand name was patented in 1937 by American Company, Bausch and Lomb and the rest is history. The Aviator design remains the number 1 bestselling sunglasses model today. In 1952 Ray-Ban designed the Wayfarer, their second definitive design. Today the New Wayfarer has been added to the Wayfarer family to suit more faces. The Clubmaster was designed in 1986, this was their first metal and acetate combination frame. The retro round RB3447 sunglasses are the latest trend, having previously been popularised by legendary musicians and inspired by 1960s counter-culture. These classics have firmly established Ray-Ban as the best known eyewear brand in the world.
Using cutting-edge technology, Ray-Ban has continued to evolve to maintain its must-have reputation. There is a design suitable for everyone from high street to high tech with eyewear available in a range of materials from acetate to carbon fibre. The latest lenses can come in solid classic G15, the new shiny flash mirror or in a polarised option.
Today Ray-Ban is owned by Italian group, Luxottica and also makes optical frames adapted from their classic designs which appeal to a wide audience. Ray-Ban frames are timeless, iconic pieces worn all over the world, no other brand is as far reaching. They are popular with all age groups from the young to the older generation.
Complete your wardrobe with a pair of Ray-Bans. Discover the latest frames and sunglasses collection at Claudine Ickeringill Opticians, Chichester.
