L.A. Eyeworks has been redefining the optical landscape for over four decades. Founded in 1979 by Barbara McReynolds and Gai Gherardi in Los Angeles, the brand has always been about much more than functionality. It is a symbol of individuality, creativity, and authenticity that continuously resonates with eyewear enthusiasts worldwide.
The distinctive spirit of L.A. Eyeworks lies in its refusal to conform to conventional eyewear norms. McReynolds and Gherardi began their venture with a mission to challenge the limited styles offered by the mainstream industry. They aimed to create glasses that were not just tools for vision correction but extensions of one’s personality. They believed eyewear should reflect the wearer’s individuality and character, and this ethos has remained at the brand’s core.
Each L.A. Eyeworks frame is a work of art, meticulously handcrafted with the highest standards of quality and innovation. The brand is globally recognized for its bold designs, vibrant color palettes, and unconventional shapes. Their unique creations range from elegantly understated to audaciously vibrant, catering to a vast array of personal styles and preferences. Each collection is a visual celebration, showcasing the immense possibilities of eyewear design.
The brand’s signature styles often take inspiration from the eclectic energy and cultural diversity of their Los Angeles roots. This connection is further highlighted in their iconic tagline, “A face is like a work of art. It deserves a great frame.” L.A. Eyeworks views the face as a canvas and their eyewear as the frame that enhances its features.
Moreover, L.A. Eyeworks has been a trendsetter in promoting environmental responsibility. Many of their frames are constructed from biodegradable acetate, underlining their commitment to sustainable practices. The brand’s forward-thinking ethos also extends to their collaborations with artists and designers, further enriching the eyewear landscape.
Their legacy is preserved through the captivating portraits of celebrities and artists donning L.A. Eyeworks frames in the ‘Uncensored Visions’ campaign, captured by the lens of Greg Gorman since the 1980s. These portraits emphasize the brand’s unique connection to the artistic community and their shared values of expression and authenticity.
L.A. Eyeworks represents a constant reinvention of eyewear, pushing boundaries and challenging norms. Their eyeglasses are more than optical aids; they are a celebration of individuality, a statement of style, and an expression of art. In a world of homogenized eyewear, L.A. Eyeworks continues to bring creativity, originality, and audaciousness to the fore, truly epitomizing the phrase ‘visionary eyewear’.
